Explore Popular Culture with me!
Explore Popular Culture with me!
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Currently Into Box
Currently Into Box
Book: Kafka on the Shore by Murakami - stories get intertwined, a man can talk to cats, mystery murder, a quiet library...
I am also reading Elsa Schiaparelli's auto-biography and OH MY GOD
Series: 2 Broke Girls
Event:
The GP Explorer (3rd edition): The event brought together some of the biggest online French personalities for an F4 Grand Prix that blurred the line between gaming and motorsport. Congratulations to Katsuup (@katsuup) who finished SECOND!!! Badass queen showing immature men that woman deserve their place on a racetrack just as much as men. Like every other participant, she trained and worked hard to get where she is.
"Les Vlogs D'Aout" by Lena Situations
her brand Hotel Mahfouf
her Youtube channel: Lena Situations
Trending:
Trending:
The Ordinary: an original campaign to break the spell of the skin care industry myths and make us rationalize about our own appearance goals.
Ads for Jeans...
Ads for Jeans...
- Sydney Sweeney for American Eagle: “Great Jeans” vs. “Great Genes"
- KATSEYE for Gap: "Better in Denim"
- Addison Rae x Lucky Brand: “Addison Ultra Low Rise Flare”
Levis Jeans - Beyoncé (Thank you Beyoncé)
You can never go wrong with a good pair of jeans. I have bought two pairs of denim jeans and they are the only ones I always come back to for any outfit. Every person has its favorite pair of jeans. Yes, the Y2K revival has been the fashion trend but also looking at it from a post-pandemic context, we are moving away from sweatpants into “plus habillé” pants as I like to say.
She Jumps Time Square
She Jumps Time Square
On October 10th 2025, an all-female Athlos athletics event took place in Times Square. Athlos was created by none other than Serena Williams' man, Alexis Ohanian.
This Long jump competition celebrated female strength and the power of women. Instead of medals, Serena Williams crowning them with Tiffany&Co Crowns. I MEAN COME ON !!! The first thing that came to my mind was that clip from Big Bang Theory with Sheldon apologizing to Amy with jewelry and her starting off an argument saying that just because she is a girl doesn't mean she loves jewelry. But the moment she sees the tiara, all logic evaporates. She gasps, screams, and puts it on her head with pure joy. That's so real. We’re told to reject the “girly” things to be taken seriously.
Women don’t need to perform masculinity to prove strength. We don’t have to pick between being tough and being glamorous. We can be both. You can rule the track and rock a crown.
SKIMS Sportswear - Nike
SKIMS Sportswear - Nike
I was honestly not expecting this collaboration although it actually does make sense. After the first backlash against their newest product, the "seamless sculpt face wrap" following the Tik Tok bedtime beauty routine trend, the brand bounces back and reclaims its vocation to provide comfortable and flattering clothes for women. Coming together with Nike, a brand that has a powerful and positive image and influence on the world of sports, is strategic. Nike's most recent add changed how to see their slogan "just do it" to "why do it". This partnership is about celebrating the female strength in a male dominated world, putting Skims' pioneering pursuit of solutions for every body, working for inclusivity and aiming to break boundaries, at the forefront
But how does this campaign differs from brands like Lululemon, Alo and even Gymshark? Nike’s sporty DNA makes it feel high-fashion athletic. Lululemon feels suburban and Alo fits the yoga aesthetic. Both brand identities created a lifestyle for women that run, do yoga and Pilates and want to look cute while exercising. Skims is for the women that do boxing, weightlifting, tennis and other sports. It's about wearing muted colors and not flashy ones.
Talking about Nike, Jacquemus released its Moon Shoes (on the left) and they are so damn cute and look so comfortable. We are finally breaking from the Adidas Samba trend.
But I discovered that this partnership is not that recent. The video down on the left corner promotes the 2024 Nike collaboration which aligns with the upcoming Paris Olympics
PARISH FASHION WEEK SPRING/SUMMER 2026 RECAP
PARISH FASHION WEEK SPRING/SUMMER 2026 RECAP
I am OBSESSED with the Chanel "Pearl Boots"
Also LOOK AT THAT SETTING!! For the Paris Fashion Week, Matthieu Blazy for Chanel literally brought our galaxy into the Grand Palais. Floating planets and stars shining over the models.
Absolutely love this modern look of classic, timeless pieces. You can see that the Chanel tailor is now looser, emphasizing wider hips and a cooler upper body.
Paris Fashion Week 2026 marks the debut of Jonathan Anderson for Dior. Everyone was waiting for this. Staged in a tent within the Jardins des Tuileries, Anderson brought back the bow into modern designs with a series of micro plissé dresses. Absolutely LOVE those Bunny shoes.
According to the Business of Fashion, Jonathan Anderson collaborated with filmmaker journalist Adam Curtis to make a short film to create an "act of contextualization" to portray his vision as artistic director at Dior. Entitled “Do you dare enter the house of Dior?” (with scenography by Guadagnino), it was projected onto a prism or rather an inverted pyramid. It was a sort of horror movie mixed with archives from the house, sort of nostalgia and yet with the tension of the future lingering, right around the corner, and with Lana Del Rey’s Born to Die to accompany the visuals.
“I thought of it like the shoe box everyone has in their house of old photos and memories. So I can open it, take from it, shut it and not look at. Like everyone does.”
ETAM
ETAM
Stunning !! I have always loved Etam's pieces in stores but to see this gorgeous red carpet setting with various colors and designs was breathtaking.
Julia Lafont as marketing and communications director and Natacha Jacquier-Laforge as lingerie creative director.
Love them for their partnerships with the GP explorer.
Zimmermann SS26
Zimmermann SS26
ABSOLUTELY IN LOVE !!!
This Australian house was created by two sisters Nicky and Simone Zimmermann. From dresses, ready to wear to resort and swimwear collections, they created a harmonious universe of playfulness and sunlit beauty.
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